I am mildly annoyed by those greengrocer’s apostrophe’s (sic) you see on signage. Cafés with large signs offering TEA’S, and of course greengrocers offering APPLES’ ORANGE’S and “NANA’S”. What I like about this sign is the obvious attempt at cleaning up the mal-placed apostrophe. I can imagine the argument between underling and manager at the estate agents’ office who placed this sign being one of the clabby, circular kind (see Meaning of Liff for definition of “Clabby”).
It looks like the rather bog standard flats for rent in Kings Cross this sign is trying to flog are now part of a funky, luxury, city-centre development – STUDIO S.
And on the other side of those railings, just to the right of this sign, is another, identically modified one. So good, they screwed it twice.
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